Some days, I really can relate to the woman in the popular 1980s Wendy’s commercial who lifts up the top half of the bun, leans in closely, adjusts her glasses, and wonders,
'Where's the beef?'
As a communications consultant, I write things people don’t want to or can’t. Some of the time, that means that I will connect with a client, jot down notes about what’s on their mind, ask some questions for clarity, and put a draft on paper.
A lot of the time, however, I am creating content. Figuring out what needs to be said, and putting the words on paper. A client will say, “We need to get a message out.” The message is the bun, and it’s my job to make the patty.
A lot of the time, however, I am creating content. Figuring out what needs to be said, and putting the words on paper. A client will say, “We need to get a message out.” The message is the bun, and it’s my job to make the patty.
Here are three questions to ask before starting your draft
While this is an intuitive process, these three questions guide me:
If you tend to agonize over writing or simply don't know how to get started, remember these questions. You'll have your 'beef' in no time.
- What’s the point? – What needs to be communicated? Is there a new thing to share?
- What’s the context? – How much background does the audience need?
- What’s the ask? – What action is required and is the deadline clear?
If you tend to agonize over writing or simply don't know how to get started, remember these questions. You'll have your 'beef' in no time.
