I did a double take in Bed Bath & Beyond the other day. Baby - what? Bullet? Really? What do babies have to do with bullets? (I hope nothing!)
[For those of you who haven't seen it: This product is a mini food-processor. It's marketed to parents interested in pureeing wholesome food for their babies. Some research informed me of a related (parent!) product called the 'Magic Bullet.']
I got to wondering about the product name. Two options: 'Baby bullets' could either be small bullets (as in, smaller than the Magic Bullet) or bullets for babies. (It feels wrong even to type this!)
As I stepped back, I realized my angst is simply in placing the two words (baby+bullet) side by side. Ick! 'Bullet' makes me think guns, war, shooting, death. Certainly not homemade organic applesauce. What were the marketing folks thinking?
Of course, there's a good chance that the name doesn't bother anyone but me. (I should check out the product sales stats.) And there's a chance the product performs so well that new parents don't care what it's called. And, anyway, the packaging is very friendly. That smiley face won't shoot me. It couldn't possibly!
[For those of you who haven't seen it: This product is a mini food-processor. It's marketed to parents interested in pureeing wholesome food for their babies. Some research informed me of a related (parent!) product called the 'Magic Bullet.']
I got to wondering about the product name. Two options: 'Baby bullets' could either be small bullets (as in, smaller than the Magic Bullet) or bullets for babies. (It feels wrong even to type this!)
As I stepped back, I realized my angst is simply in placing the two words (baby+bullet) side by side. Ick! 'Bullet' makes me think guns, war, shooting, death. Certainly not homemade organic applesauce. What were the marketing folks thinking?
Of course, there's a good chance that the name doesn't bother anyone but me. (I should check out the product sales stats.) And there's a chance the product performs so well that new parents don't care what it's called. And, anyway, the packaging is very friendly. That smiley face won't shoot me. It couldn't possibly!
