
Since when does spending lead to saving?
A lot of marketing is based on the premise that "spending less" = saving. But I think of saving as the absence of spending. Since when can I feel good about spending now so I can save?
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![]() My email inbox is full of invitations to "Buy now and save." Since when does spending lead to saving? A lot of marketing is based on the premise that "spending less" = saving. But I think of saving as the absence of spending. Since when can I feel good about spending now so I can save?
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